CONTACT

PH212.627.1900

16 W 22ND STREET
NEW YORK, NY 10010

• Interactive Montage

  
  

  What We Did

  A sampling of our interactive work.
• Click 3X Montage

  
  

  What We Did

• Sailor Jerry App

  
  

  What We Did

  Background:
  ClickFireMedia was challenged by Quaker City Mercantile to create an app for their client, Sailor Jerry. The iOS app allows users to to preview various Sailor Jerry themed tattoos by using their iphone or ipad camera.
  
  Execution:
  Users can slide through a large tattoo gallery. Once they find the art they like, they can tap it and drag it into position. By pinching and pulling the image, they can adjust the tattoo until it fits just right. The user can then snap a photo, save it and even post the photo of their newly tattooed self to Facebook and Twitter. If they want to make the tattoo permanent, users can also search for the closest Sailor Jerry Tattoo Artist using the Google Maps API without leaving the app.
  
  Results:
  Featured as the FWA mobile app/site of the day
• Auction Hunters Promo

  
  

  What We Did

  Are you ready for SPIKE's biggest night of premieres? Thanks to the hard-working teams at Spike and Click3x, you just might be! On March 21st, Spike TV raises the stakes as for the first time ever the networks highest-rated non-scripted original series "Auction Hunters" premieres a special, one hour LIVE auction event. Showcasing two of the best prospectors in the business, Allen Haff and Ton Jones, the episode will broadcast LIVE from an exclusive storage auction in Los Angeles. Then, at 10/9c their newest original series, American Digger, shows you what it's like to feel history in the palm of your hands, as former professional wrestler-turned-modern- day relic hunter Ric Savage and his team scours target-rich areas, such as battlefields and historic sites, in hopes of striking it rich by unearthing and selling rare pieces of American history.
  
  To create an eye-catching combo spot that would celebrate just how big this night was Spike turned to Click to help them visualize a heightened reality where the treasures of these programs could be translated into real dollars and cents. Aaron Vasquez of Click 3x was on set in both Richmond, Virginia and Los Angeles, California, to supervise the shooting for all of the VFX plates for the promo. These plates included shots of an excavator in Virginia and a storage facility in LA. Plates were shot then later enhanced with CG cash and coins that were comped into shots both as large piles, as well as falling from the excavator claw.
  
  
• Palladium Boots

  
  

  What We Did

• Monopoly

  
  

  What We Did

• Broadcast Montage

  
  

  What We Did

  Click3X Entertainment division offers the ability to develop large-scale branding, channel launch, and design projects for broadcast networks and entertainment companies on-air and/or online. Take a look at our montages and entertain the possibilities.
• VH1 Fan Jam

  
  

  What We Did

  For VH1's Pepsi Super Bowl Fan Jam, we created a show package that embraced the energy of fans at a sold out concert. Our show open starts from the idea of a pulsing speaker that is front and centerstage, generating a metallic world of football helmets, guitars and microphones, and ultimately revealing a stadium full of fans.
  
  The full show package consisted of mortises, lower thirds, a bug, bumps, transitions, background beds, package headers and a promo to tease the big event. C3X worked closely with VH1 to ensure that the integrity of Pepsi, the Super Bowl and VH1's brands were met without sacrificing quality of content.
• Hostess Snackisodes

  
  

  What We Did

  What This Case Study Demonstrates
  Our ability to combine our technology talents with our live action film production capabilities to produce personalized, interactive covideos with a higher audience engagement.
  
  Challenge
  Bernstein Rein came to Click3x for a complete content production package that included live action production with comedy directors Josh Ruben & Vincent Peone, full post production and sound design as well as full development of a Facebook tab and interactivity within each video. The 6 videos and the trailer video celebrate the every day accomplishments of each viewer, pulling information from their connected Facebook account.
  
  Execution
  CFM brought on comedy director team Josh Ruben and Vincent Peone to film six videos during one full day shoot on location. All editorial, sound design and interactive programming was done by our in-house staff. Using the Facebook API, when a viewer connects their Facebook account to the video app we created on the Hostess Facebook brand page, certain user profile information and friend’s images were seamlessly incorporated into the videos, resulting in an impressive personalized video, with the apperance that each video was custom-made for each user.
• GEICO Piggy Returns

  
  

  What We Did

• Daffy’s Window

  
  

  What We Did

  Challenge
  ClickFireMedia was challenged to make an interactive storefront ad for DeVito/Verdi and their client, Daffy's. Daffy's wanted to break through the advertising clutter of Times Square with their display showcasing just how much 80 percent off really is.
  
  Execution:
  CFM began by producing a full day video shoot, which included filming an exotic dancer taking off 20 percent, 40 percent, 60 percent and finally 80 percent of her clothing. The interactive store front shows what 80% off actually looks like by filming an exotic dancer removing up to 80% of her clothing. The interactive peep show works by allowing participants to simply place their palms, for free, against the window which activates the motion sensor to start the dancing.
  
  Results:
  Featured in several prominent industry-specific media outlets and blogs, including Screen Magazine, Ads of The World, Creative Guerilla Marketing, Racked and Marketers Mix.
• AT&T Football Banners

  
  

  What We Did

  Challenge:
  ClickFire Media was challenged by BBDO to develop an in-game banner ad for their client, AT&T.
  
  Execution:
  CFM created an interactive football-themed banner game called "Flick Kick." The game begins when a user clicks on the banner ad. The ad fires up the user’s webcam. Users are instructed to hold their hand in front of their webcam, and make a flicking motion to “kick” the football. The object of the game is to get as many points as possible in 60 seconds. Every time they score, fireworks go off in the sky and pyrotechnics explode on the field. If they make five in a row, they get a “money ball,” which is made of fire and worth an additional five points. The banner ad game also included a leader board, which displayed the current high scores, and encouraged repeat usage. CFM also built a Facebook version of the game to launch soon. Users can post their high score to their Facebook wall and challenge their friends to play the game. Click also handled all of the audio featured in the game.
• NEW Design Montage

  
  

  What We Did

• Snowmen App

  
  

  What We Did

  Challenge:
  ClickFireMedia was challenged by Big Fuel to make an animated holiday card generator Facebook app for their client, Children's Place. This app was part of a larger social media push to drive engagement on The Children's Place Facebook page, which currently has more than 1 million fans, this holiday season.
  
  Execution:
  CFM began the process by developing a create-your-own snowperson Facebook app. Users began the process by choosing one of five animated backgrounds. They can customize their snowperson by choosing arms, noses, eyes, clothing, and even props. They also have an option to name their snowperson as well as include a personalized, custom message. Once they finished their snowperson(s), they had the option to post it to their Facebook profile as well as send it to their friends on Facebook, Twitter and through email. The app was built in Flash.
  
  To further drive traffic and engagement on the Children's Place page, the app's launch was coordinated with a BigFuel/Children's Place promotion. The first 4,000 people to make a snowperson received a $5 gift certificate to Children's Place.
  
  Results:
  Peak (launch day (11/16): 12,355 unique visitors
  30,843 Unique Visitors to date
  Average time on site: 4 minutes, 6 seconds
  46% bounce rate
• Juan Delcan: Herbal Essence Spots

  
  

  What We Did

• Juan Delcan: General Reel

  
  

  What We Did

• LEGO Star Wars

  
  

  What We Did

  Directed by Mark Szumski, we produced a 15-day stop motion shoot on our stage. Then composited the VFX in Flame with some CG characters we created in Maya.
• Dave’s Old Porn

  
  

  What We Did

• LEGO Pirates

  
  

  What We Did

  What this case study demonstrates:
  
  Our ability to create five animated shorts episodes specifically for the Web.
  
  
  
  Background:
  LEGO reached out to Click3x directly to create a series of short films for a marketing tie-in with the Pirates of the Caribbean movie launch with Disney.
  
  Execution:
  Click3x created five character-animated mini movies loosely based off of the Pirates of the Caribbean movie, using characters and backgrounds made to look like they were made completely from LEGOs. The LEGO characters were created using Maya animation software, and composited the VFX in Flame.
  
  Results:
  
  In addition to planned distribution, all of the LEGO character animated shorts were also featured in the Pirates of the Caribbean Blu-Ray DVD.
• Nova

  
  

  What We Did

  Just beneath the surface of our everyday existence lies a world we’d hardly recognize and PBS turned to Click 3X to make sure that audiences knew where to discover it. With the Fabric of the Cosmos, the centerpiece to PBS' November programming, Click 3X was given the opportunity to promote one of the most compelling, visual, fun, and comprehensive pictures of modern physics ever seen on television.
  
  The Fabric of the Cosmos, a new four-part NOVA mini-series on PBS, acclaimed physicist and author Brian Greene takes viewers on a mind-bending reality check. Greene will journey to the frontiers of physics to see how scientists are piecing together the most complete picture yet of space, time, and the universe. To promote the series, Click 3X created :30 and :20 promos, as well as toolkits that PBS could use to version bugs and endpages. The promos illustrated the Big Bang in reverse, covering many of the main topics from the series in VO and 3D type, then watching as they each get sucked back into the creation of everything.
  
  Beginning in June and working through the summer, Click 3x worked with Brian Greene and the PBS team to cater the promotion directly to the series main message points. After a comprehensive design phase that explored the use of live-action, illustration, and both 2D and 3D animation, the teams arrived at the final direction. With the help of accomplished Matte Painter Bill Mather (Star Wars Trilogy, Forrest Gump), the Click 3X team then arrived at a final look for the outer space sequence that could be executed on in Maya and Flame under the Creative Direction of Click 3X artist Theo Maniatis.
  
• Seeflik

  
  

  What We Did

  Challenge
  ClickFire Media was tasked by Seeflik, a startup focused on showcasing the best student filmmakers, to brand, design, develop and market their website.
  
  Execution:
  CFM began the process by designing the Seeflik logo, which would be used on all online and offline collaterals. CFM built the SeeFlik site to mimic the look and feel of an online theater. The site, which is mobile-friendly, was built using HTML5 with the Drupal CMS. The video uploading and streaming was integrated into the site using Brightcove.
  
  The site has two main purposes. The first was to encourage student filmmakers to submit their work to the site. The other was to encourage both students and the general public to view and vote for their favorite films on the site. In addition, CFM was also tasked with marketing the new site. CFM did this by creating a digital marketing strategy, which included starting and organically growing Facebook, Twitter and Youtube pages. CFM also designed banner ads, email blasts and created custom stickers, flyers and postcards for campus student reps to hand out at their prospective campuses to drive traffic back to the Seeflik site.
  
• Breast Cancer Awareness Facebook App

  
  

  What We Did

  Challenge:
  As part of a Breast Cancer Awareness campaign, ClickFire Media was challenged by Digital Brand Architects (DBA) to build a Facebook application that raised awareness for breast cancer through illumination events and messages of hope and support.
  
  Execution:
  The BCA Facebook application page started with a welcome message explaining the campaign, followed with a few call-to-action buttons to take the user to main engagements of the application, which includes writing support/inspirational messages and participating in illumination events around the world. For the message section, CFM used the Google Maps API to display all the messages on a world map. Users can also share the map on their wall or with their Facebook friends, or through Twitter or email. The app was built entirely in HTML to maintain capability with tablets, computers and other mobile devices.
  
  Results:
  17,772 active users on the BCA Facebook Page
  5,000+ unique visitors have viewed the BCA facebook app
  More than 3,000 messages sent during the week it launched.
  Average time on the app: 1:08 minutes.
• Jennie-O

  
  

  What We Did

  Jennie-O:
  What this case study demonstrates:
  
  Our ability to combine event production with interactive development and video production
  Our ability to collaborate amongst many different agency and client partners
  
  Background:
  Clickfire Media worked with BBDO and their client, Jennie-O, to produce a five-day, online and offline, multi-location marketing promotion across New York City. The goal was to create social buzz, brand awareness, positive social chatter, and increase social following. We paired up with a popular food truck (Bistro Truck), and handed out thousands of free turkey burgers in an effort to get New Yorkers to "Make The Switch" to Jennie-O turkey.
  
  Execution:
  Unique burger recipes using the Jennie-O product were created by Bistro Truck chef, Yassir, for each of 5 high-traffic locations in NYC.
  
  We casted an improv comedy host to interview participants on the street, and we filmed at a different location each day of the 5-day promotion. We also produced a “themed photo shoot," each day to add variety to the digital content for the Facebook page. For instance, for the Mulberry Street Burger, CFM took character portraits to create a vintage Hipstamatic or Instagram styled photos, which were uploaded to the Jennie-O page, where people were encouraged to like and tag themselves.
  
  CFM also shot, edited and produced a total of six creative videos encompassing everything from man-on-the-street style interviews to a day in the life of a Jennie-O turkey burger. All the music was original, composed by Click 3X Sound Designer Brian Scribinico.
  
  Results:
  
  2.5K+ turkey burgers handed out in 5 days
  Produced 6 creative videos, as well as man on the street Style footage for each day’s promotion for Facebook
  1 million+ impressions on Facebook
  The Jennie-O Facebook page grew by 35K+ likes in less than a month
  25K+ of the likes came during the five-day promotion
  Thousands of Facebook updates and tweets generated during the five-day-long event
• Arts Fall Festival

  
  

  What We Did

  This fall, PBS and Click 3X teamed up to excite the masses about PBS' first ever PBS Arts Fall Festival. A centerpiece of this fall's PBS calendar is the first-ever PBS Arts Fall Festival, offering full-length performances, artist and performer profiles, behind-the-scenes documentaries and mini-films about the art scenes in Miami, San Francisco, Cleveland, Chicago, the Blue Ridge Mountains and other areas of the country.
  
  Beginning in June and working through the summer, Click 3x worked with the PBS team to first sell through the project with an internal sizzle, then expanded upon their own work with a long lead tease and series of promos. Using powerful graphics and star studded footage to illustrate how our festival embraces the entire nation, Click's work travelled from coast to coast, and highlighted a variety of the network's biggest events.
  
  The festival kicks off Friday, October 14, 2011, at 9:00 p.m. ET and airs on Fridays through December with all-new broadcasts of classic and contemporary performances, including WOMEN WHO ROCK, inspired by the Rock and Roll Hall of Fame and Museum’s exhibit of the same name; GIVE ME THE BANJO, narrated by Steve Martin, a banjoist himself, exploring the roots of American music; and GREAT PERFORMANCES “The Little Mermaid From San Francisco Ballet.” Plans call for immersive online exhibits that extend the broadcast specials and innovative educational tools that connect to the programs and help fill gaps in arts education. In addition, PBS member stations will have the opportunity to enhance their own local broadcasts with additional arts content from their community.
• Daffy’s Facebook App

  
  

  What We Did

  Challenge
  ClickFire Media was challenged by Devito/Verdi to create a Facebook app for Daffy's 50th birthday.
  
  Execution
  In true CFM fashion, ClickFire Media created a virtual birthday cake, where Facebook fans could blow out the candle using their computer's built-in microphone. The Flash-based app was optimized to account for varying sound sensitivity issues as well as different mic arrangements for MACs and PC computers.
  
  Results:
  4,350+ active users used the Facebook app
  Featured in Creativity (affiliated with Ad Age)
• Seventh Generation App

  
  

  What We Did

  Challenge
  Seventh Generation challenged ClickFire Media to create an interactive Facebook app centered around this statement, "I'm in it because . . . "
  
  Execution
  CFM created an interactive, flash-based Facebook application, which encouraged Seventh Generation’s fans to fill in this statement, “I’m in it because. . . “ Fans could either choose from a list of reasons (such as I’m in it for my family, the planet, etc.) or type in their own special reason. Then, they were encouraged to upload a photo, either through Facebook or their computer, to display with their message. Each of the messages were randomly displayed in interactive mosaic. Each week, there were also weekly giveaways based on users’ submissions.
  
  Results:
  Produced and executive a Facebook app on time and on budget
  1,800+ active users in the first week
  
• GEICO Daycare

  
  

  What We Did

• GEICO Guinea Pig

  
  

  What We Did

• GEICO Dunk

  
  

  What We Did

• Munchkin

  
  

  What We Did

  Challenge:
  Munchkin tasked ClickFire Media to execute a redesign and redevelopment of their website, munchkin.com
  
  Execution:
  In true CFM fashion, ClickFire Media designed and developed the Munchkin site from start to finish. CFM developed the site in Drupal. The site included product pages, store locator, information station, customer service, company info and ecommerce store. All the design elements were created in Photoshop, Illustrator and After Effects. In addition to the website design and development, CFM also helped market and promote the Munchkin cute baby voting contest on their site. Through the contest, Munchkin received more than 48,000 votes.
• Power Rangers

  
  

  What We Did

  Raise your hand if you never missed an episode of Mighty Morphin Power Rangers as a kid. Well, with a big effort from Click 3X, the coolest California teenagers in color-coded costumes are back in their 19th installment, this time on Nicktoons and based upon the Japanese Super Sentai Series. Click’s efforts combined high-octane action, martial arts and advanced special effects in promos and a promo toolkit package designed to show the Saban Brands’ live-action heroes in a whole new light.
  
  The blue, red, yellow, green, pink and gold rangers explode onscreen, leaving fantastic trails of energy as they slice their arrays of weapons through the air. The heroes stalk before a dazzling graphical backdrop sunk into deep shadows as they cycle through impressive martial arts routines.
  
  Working with LA-based DP Andrew Turman – a reliable source of beautiful pictures – Click 3X shot the live-action footage against a black backdrop instead of a green screen, giving them total control of the lighting and allowing them to create an overall sense of drama. The studio shot with a Phantom camera at a high frame rate. “We really wanted to accentuate the sheer power and grace of the Power Rangers in action,” noted Click 3X Director/CD Ders Hallgren. “These live-action elements obviously were the key to our successful open, ID, and promos, and also played a key role in package elements such as transitions and endpages.”
  
  Once Click 3X had captured the footage, they treated and enhanced it in Flame and After Effects, creating the light sweep effects needed to spotlight each Rangers’ actions.
  
• Z-Pore

  
  

  What We Did

  Challenge
  ClickFire Media was challenged to create an engaging interactive video for Z-Pore to live on the GoodSkin Labs Facebook page.
  
  Execution
  CFM produced the video from start to finish, beginning an in-house video shoot. The interactive video features key points from GoodSkin Labs experts, including Global Brand Endorser Dr. Paul Jarrod Frank as well as several clickable segments that allow people to learn more about enlarged pores and how Z-Pore can help. At the end of the interactive video, users can also take a quiz, watch additional videos from GoodSkin Labs consumers as well as a Kohls.com purchasing call-to-action. The interactive video is featured in a custom Facebook tab on the GoodSkin Labs page.
• Fedex Office

  
  

  What We Did

• Man V Food Challenge

  
  

  What We Did

• GEICO Brostache App

  
  

  What We Did

• Little Tikes Campaign

  
  

  What We Did

• Cupcake Wars

  
  

  What We Did

• Hard Times of RJ Berger

  
  

  What We Did

• GE Banners

  
  

  What We Did

  Challenge:
  ClickFire Media was tasked with developing a series of flash banner ad takeovers for BBDO and their client, GE Appliances.
  
  Execution:
  CFM’s first task was to organize a full two-day stop-motion food shoot, including bringing in several professional food stylists. We produced seven unique rich media banner ads, using the stop-motion footage from our in-house studio shoot. These ads visually showed how the battle for finding space in the refrigerator was over once you had a GE refrigerator. Each ad consisted of food flying around and fitting nicely into a full GE refrigerator. All the ads were created using a combination of Photoshop, After Effects and Flash.
  
  Results:
  Successfully organized a full two-day stop-motion food shoot
  Created and executed the banners on time and within budget.
• Cooper Tires

  
  

  What We Did

  Challenge:
  ClickFire Media was tasked by the Zimmerman Agency to develop two HTML microsites for their client, Cooper Tires.
  
  Execution:
  Using the .NET CMS and Flash, CFM developed two microsites for the Discover A/T3 and Zeon RS3 tires. Each site had four separate sections, which essentially allowed you to follow the path of the tire from how it was made to where you could buy one. Both sites had an introductory video as well as several Flash graphics showing the tires’ details, which were designed by CFM.
  
  Results:
  Built two successful microsites for Cooper Tires' new marketing promotions
  
  
• Honey Bunches of Oats

  
  

  What We Did

• Liberty Mutual Banners

  
  

  What We Did

  Challenge:
  Hill Holiday, on behalf of Liberty Mutual, challenged ClickFire Media to produce a series of animated banner ads highlighting the car replacement clause in their auto accident insurance policy.
  
  Execution:
  Using Hill Holiday's design, CFM developed animations and executed on a banner concept showing a car being reassembled after a crash.
  
  
• AXE Banners

  
  

  What We Did

  Challenge:
  ClickFire Media was challenged by Razorfish to create a series of eight interactive banner ads for AXE, inspired by the 8-bit video game style.
  
  Execution:
  With art and sound by 8-bit artist Doctor Octoroc, CFM developed an in-banner game in Flash with animations, full sound tracks and high score entry. The game logic is ActionScript 3 built with MVC game design patterns, and includes a MYSQL database driven scoreboard served by PHP. The biggest technical challenge, as it is with most rich media ads, was the file size limitation. We used several combinations of vector and bitmap optimizations to achieve the very specific creative style, packed into a 350K file. When the player clicks on the banner ad, it expands into a full flash game, complete with flying angels, birds and a mini AXE body spray can. The banner ads are part of a larger integrated campaign that include national TV commercials.
• Spartacus iPad App

  
  

  What We Did

  Challenge:
  ClickFire Media was challenged to execute a unique iPad app for Starz based on its popular TV series Spartacus: Blood and Sand.
  
  Execution:
  Collaborating closely with Starz and with its strategic partner for app development, Brisk Mobile, ClickFire Media developed the concept, designed its graphics, and managed the entire production process. The free app is a script reader that allows users to read all 13 episodes of the series' first season. The scripts in the app are enhanced with show clips, audio and video extras, behind-the-scenes footage, and production stills that can be converted into iPad wallpaper. The app contains several unique features that combine elements of antiquity with modern life. Scaling Capua, for example, is an interactive widget detailing the social networks and back stories of the most fascinating citizens in Capua, the ancient city in which the series is set.
  
  Results:
  Starz was incredibly pleased with the finished app. This set the foundation for their ipad app development.
• Consumer Electronics Montage

  
  

  What We Did

  A sample of our work in Electronics and Technology.
• Digital Abuse

  
  

  What We Did

  Click 3x and MTV recently teamed up on the editorial and animation for the latest PSAs for MTV's multi-year initiative called "A Thin Line," which is aimed at stopping the spread of abuse in the form of sexting, cyberbullying and digital dating abuse. The goal of the initiative is to empower America's youth to identify, respond to and stop the spread of the various forms of digital harassment. 'A Thin Line' addresses digital abuse issues on a number of fronts, including on-air, online and with real-world initiatives integrated into MTV's top-rated programming.
  
  These latest spots exist in two worlds, where an action that occurs within the walls of a school is actually a visual representation of the cyber world. Each spot then culminates in a final scene where the main character sits in front of his/her computer creating or experiencing the types of digital abuse that we are warning against.
• Google Demo Slam Banners

  
  

  What We Did

  Challenge:
  ClickFireMedia was tasked to create a series of interactive Google ads for Johannes Leonardo, and their client, Google.
  
  Execution:
  Demo Slam is a google contest in which they put up two different videos that feature google technologies and the viewers then get to vote on which video they prefer. Each banner features different videos in them that have battles, so the content we put in the banners is specific to that battle of the week. Working with Johannes Leonardo, ClickFire Media produced more than two dozen separate banners and those banners were both rich media and standard banners. The banners are highly engaging, including tandem banners in which you see the demo video jump from one banner to the next in order to the battle.
• Petsmart

  
  

  What We Did

  Challenge:
  ClickFire Media was challenged by Bernstein Rein to give pet lovers the opportunity this holiday season to immortalize their furry family members in an animated family portrait that stylistically nods to the classic Rudolph the Red-Nosed Reindeer holiday special.
  
  Execution:
  Holiday Pawtraits puts a contemporary twist on Rankin/Bass’ hybrid “Animagic” style by placing the card’s customizable, 3D-animated characters into handcrafted miniature model sets. Users can customize up to three pets and five family members and choose from three backgrounds to create their photo-real holiday scene.
  
  The production took place over an intensive two-and-a-half-month period that started with meticulous storyboarding of all the character variations. There was no set process for compositing and matching 3D characters with filmed model scenes so CFM forged their own path, combining 3D and flash and compositing it back into video in Flash and rendered on the fly. Users can share their portraits via Facebook or email, rotate their scenes, activate mini-animations and hook up to Snapfish to order traditional photo prints.
  
• Lego

  
  

  What We Did

  Click 3X and ClickFire Media teamed up to carry out a multi-platform project for Lego. CFM created the online banner ads and Click 3X handled a multiple-day shoot, visual effects and sweetening in Flame and original music in sound design.
• Mariah Carey Lollipop Bling

  
  

  What We Did

  Challenge
  ClickFire Media was challenged to create a microsite for the launch of Mariah Carey's new fragrance line, Lollipop Bling.
  
  Execution:
  CFM created an interactive guilt-free candy wonderland inspired by Mariah's NYC hometown skyline to introduce the launch of Lollipop Bling- her new trio of delightful sugary scented fragrances. We also developed interactive digital engagements with social media integration to increase awareness, buzz, site traffic and site stickiness.
• MadStyle

  
  

  What We Did

  Mad Style Fashions are a clothing line for girls at Walmart. Nickelodeon Creative Advertising came to us because they needed to create a custom commercial featuring the clothing, but more importantly, the energy around the clothing and brand. We worked closely with Nickelodeon Creative Advertising developing a spot based on an idea of 80s spin art. The idea we scripted was one that would show that there was so much energy in the clothing and the girls that they could literally paint a room with it. To execute, we cast a group of girls, hired a choreographer, and shot them with the Phantom camera to capture specific movements. We then did a slow motion shoot with paint elements and created our own in Real Flow. Once all of the elements were edited and brought it, our flame artists composted and color corrected the visual effects sequences to create the final product.
• 2009 VMAs Anthem

  
  

  What We Did

  The promotion for the upcoming VMA Awards features 4 nominated artists- Taylor Swift, Ne-Yo, Cobra Starship, and Katy Perry- as well as the host, Russell Brand, each singing their rendition of the famous tune “Tonight,” from the play West Side Story. As the spots roll out to promote the show and upon launch of the show, viewers will get to see the individual performances, as well as anthems with all of the artists together.
  
  To pull this off, the Click 3x team worked directly with MTV On-Air Promos on a multi-day, multi-location shoot, throughout NYC, Brooklyn and Nashville. In the pre-pro phases we collaborated with director Seyi Peter-Thomas as visual effects supervisors, coming up with the most efficient solutions before heading into the shoot, so that all of the post effects, animation, and 3D would seamlessly come together. Led by Click 3x creative director and visual effects artist Mark Szumski, Click 3x had a presence in all phases of the production from the scout through post, to bring the vignettes together.
  
  After the spots were edited, they were delivered to Click, where a group of 2D designers and animators, CGI artists, and visual effects artists on flame crafted the environments in each scene. Some shots needed intricate CGI composited in, while others needed new background to mimic and deliver what was captured in the live-action shoot. The end result is a music video setting the energy an tempo for the upcoming Video Music Awards.
• Mountain Dew

  
  

  What We Did

• Rihanna Rude Boy

  
  

  What We Did

• ETrade

  
  

  What We Did

• Furry Frenzies

  
  

  What We Did

• Titles Montage

  
  

  What We Did

• Sharp

  
  

  What We Did

• Dunkin’ Donuts Mirrors

  
  

  What We Did