Unusual Suspects from Connor Swegle on Vimeo.

Part of a three-part promo campaign for I.D. (Investigation Discovery). The story behind the show is pretty simple but very engaging- the people who you least expect, can be the ones who did it. The story follows the twists and turns of an investigation, and we wanted the promo to do the same. Each of the three stories feature a different life path that ultimately ends up in a place that no one would have thought.

We started from 7 original concepts, ultimately tweaking it and whittling it down to one, working closely with the I.D. team to script and design. The result is three different stories told through different :15 reveals.

The concept boards are below.  I personally was going for the Betty White caricature concept, but then again, I think that The Mummy is a great movie.  Don’t. Ever. Take. My. Opinion. To. Heart.

Investigation Discovery (ID) Unusual Suspects Creative Concepts

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