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Click 3X Spotlight: Senior Art Director Miguel Hernández
Posted by: admin on July 29, 2011 at 5:14 pm

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1. When did you start working here?

 
Freelancing since 2009, full time as of April 2011

2. What’s your favorite thing about working at Click 3X?

 
The energy and creative flow from the full time staff coupled with the freelance pool provides a great environment to thrive in. The free beer on tap is pretty amazing as well.

3. What’s your favorite project that you have worked on since you have been here? Why?

 
We recently produced a promo package and ID spot for Nicktoons launching the latest season of Power Rangers. We had the opportunity to take a relatively stale and cheesy looking brand and make them look like ROCKSTARS!  From the shoot (thanks Ders) to post (thanks Jeremy, Theo, 3D dept., Rogers, Morrison and Finney), the job looked and felt great. Kudos to the Click 3X team for killing it and Nick for being great clients, we even got to keep some of the weapons from the shoot, which we use around the studio every once in a while to settle disputes.

4. Who is your favorite cartoon character?


Daffy Duck. We share the same substance abuse problems.

5. If you could have one superpower, what would it be and why?

 
Break wind that smells like fresh BBQ…I mean who doesn’t like the smell of fresh BBQ?

Click 3X Spotlight: Five Questions With Head of Sales Trevor King
Posted by: admin on July 22, 2011 at 9:39 am

Comments

1. When did you start working here?

 
August 2006

2. What’s your favorite thing about working at Click 3X?

 
The people first. And, then the proximity to the F train

3. What’s your favorite project that you have worked on since you have been here? Why?

 
Getting people to come to our happy hours, two times a month. 

4. Who is your favorite cartoon character?


Scooby Doo.  Because of Rut Ro.

5. If you could have one superpower, what would it be and why?

 
Flying.  So, I could stop taking cabs. 

Five Tips To Get More Out Of Google Plus
Posted by: admin on July 20, 2011 at 10:35 am

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By: Jessica Malnik

Unless you have been living under a rock for the past month, you have probably heard something about Google’s latest attempt to break into the social media space. After failed launches with Wave and Buzz, it looks like the third time may be the charm for the search engine giant. Google Plus is taking the early adopter circuit by storm, and now has close to 18 million users. The odds of it taking off and becoming a real Facebook, Twitter and Linkedin contender are becoming stronger everyday. We’ve compiled five tips to help you navigate G+.

1. Fill out your Google Profile Completely.


Your G+ profile will likely be the first thing that shows up when people search your name. Take advantage of this to the fullest by completely filling out your Google profile with specific keywords, a thorough description and links to your other social profiles, blogs and sites. Not only will your other G+ users know more about you, but everyone on Google will too.

2. Organize Your “Circles” From The Get-Go


Unlike Twitter and Facebook, G+ is adding people at an alarming rate. While technically still in beta, it’s up to 18 million users and that number continues to grow. Adding people to circles early on will only make it easier to organize and declutter your feed.

3. Read all the Google Cheat Sheets

There is a lot of great advice circulating through the inter-webs already. Many of the users, myself included, have been adding advice, tips and tricks to a massive crowdsourced Google doc.

However, if you don’t want to wade through pages and pages of information, there is also this cheatsheet infographic.

4. Test out Google Hangouts


Google Hangouts may be the breakout feature for G+. It’s a multi-person, free video chat feature. Several journalists have already used it to do some pretty creative things, including KOMU-TV, the NBC affiliate in mid-Missouri, broadcasting a Google+ Hangout on-air (see image above).

The potential uses don’t stop there. The uses for marketers and advertisers go well beyond yet another broadcast medium. It has the potential to be a great focus group and customer service channel tool.

5. Beware of the “G+ Expert!”


Lastly, there’s a disturbing trend that is starting to appear. It’s not a new phenomenon. It happens everytime a new social media site appears. It’s the rise of the “expert.” Or, ninja, guru, jedi or whatever they are calling themselves these days. It’s a load of crap.

G+ has been around for about a month. There’s no way anyone can be a credible expert in that period of time. Chances are they are just out to make a quick buck through their “5 ways to make millions from G+ seminar.” Be on guard, and realize that everyone is pretty much on an equal playing field here.

ClickFire Media Spotlight: Five Questions With Senior Digital Marketing Strategist Jennifer Winberg
Posted by: admin on July 15, 2011 at 5:21 pm

Comments

1. When did you start working here?

 
May 2011

2. What’s your favorite thing about working at Click 3X?

 
The people. There is this saying “A company is only as good as the talent that it holds.” I have met amazing people with such talented skills. It is such a collaborative, creative environment and I really enjoy that.

3. What’s your favorite project that you have worked on since you have been here? Why?

 
Right now I am working on a lot of new business proposals. So it has been really fun doing the research to prepare. It’s an opportunity to learn something new everyday.

4. Who is your favorite cartoon character?


Bobby from Bobby’s World. I appreciated his sense of adventure and imagination.  Also, his mom kind of reminded me of my mom. You could tell she loved her kid for his creativity, but his antics always kind of drove her crazy. haha!

5. If you could have one superpower, what would it be and why?

 
Transformation. Because then I could just transform into whatever superhero power I wanted for that moment, right?

Chow Down On The Man V. Food Challenge App
Posted by: admin on July 12, 2011 at 10:31 am

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The Travel Channel and Scripps Network challenged ClickFire Media to build an engaging, free and easy-to-use mobile game application for their popular show, Man v. Food. The app, which runs on both the iPhone and Android platforms, also has several special features including video clips from the hit TV show, voice activation within the gameplay, and in-app purchasing.

CFM Senior Interactive Producer Matt DeSimone describes the process of developing the app from start to finish in this short video.

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November
An Intro to Google+ Business Pages

Click 3X Gets A New Look

October
What Does An Ad Agency Really Look Like (Infographic)?

Click 3X Tests Out Postano

Guinea Pig “Experts” Dig The New GEICO Spot

A Tribute To Steve Jobs

September
Click 3X’s Brian Scibinico Creates Music For MIXX Awards

#SMWStrategy Panel (RECAP)

You’re Invited! ClickFire Media Hosts Webinar

ClickFire Media To Co-Host Social Media Week Panel On Facebook Strategy

August
Battle of the Smartphones. Who’s Winning?

Is This The Greatest Twitter Customer Service Story?

SXSW PanelPicker Voting Is In Full Swing!

Click 3X Spotlight: Five Questions With Dave Rogers

Click 3X Spotlight: Five Questions With Assistant Editor Erin McCaffrey

July
Click 3X Spotlight: Senior Art Director Miguel Hernández

Click 3X Spotlight: Five Questions With Head of Sales Trevor King

Five Tips To Get More Out Of Google Plus

ClickFire Media Spotlight: Five Questions With Senior Digital Marketing Strategist Jennifer Winberg

Chow Down On The Man V. Food Challenge App

Click 3X Spotlight: Five Questions With Managing Director/Partner Jason Mayo

Click 3X Produces Mini Video Blog Series For Studio Daily

June
Click 3X’s Trevor King Recaps Cannes Lions

Entertainment Spotlight: Five Questions With Head of Sales John Levy

Entertainment Spotlight: Five Questions With Creative Director Ders Hallgren

ClickFire Media’s Bruce Ginsberg Heads To Las Vegas For Licensing Expo

Click 3X Spotlight: Five Questions With Senior Sales Rep. Brad Edelstein

Click 3X To Attend AICP Annual Award Show And Gathering

ClickFire Media Spotlight: Five Questions With Art Director Andrew Hess

Mobile Optimized Site Or An App? Which Is Better For Your Brand?

May
VFX Spotlight: Five Questions With Theo Maniatis

QR Codes: Connecting The Dead With The Living

CG Spotlight: Five Questions With CG Director Anthony Filipakis

Kung Fu Panda “Chops” Up Youtube Literally!

Is Mobile Video Killing The TV Superstar?

Will Augmented Reality Change How We Shop?

Creating Music For Little Tikes Facebook Game One Kazoo Note At A Time

5 Compelling Reasons To Use Facebook Ads

April
7 Surefire Signs Your Mobile Marketing Strategy Needs Work

Flying Angels, Birds and AXE Oh My! ClickFire Media Launches Interactive Banner Ad Game

Behind The Scenes Footage From Our Recent Shoot

3 Tips For Managing Creatives

Click 3X Recruits Top Talent In Savannah

Click 3X Welcomes Ed Einhorn To Our New Creative Editorial Team

Are you ready for the Digital Video Revolution?

March
9 1/2 Things That Turn Us On about Interactive Video

Previewing The IAB Marketplace Digital Video Conference

QR Code 101: Unravelling The Basics

Business Blogging Tips For Beginners

10 Wise One-Liners From SXSW Interactive 2011

Top 6 Apps That Every SXSW Attendee Should Have

Why Brands Need To Get “Arrested?”

Click 3X Work On Display At SXSW Music Festival

MTV Anti-Bullying Campaign

A Behind The Scenes Glimpse Of The Rattlerz TV Commercial

What Does Adobe’s New 3D APIs Mean For Flash Developers?

October
Managing Expectations For The Good Of Humanity (or at least for the good of your TV Commercial)

June
Aziz Ansari Promos for 2010 MTV Movie Awards - VFX and Animation by Click 3X

Unusual Suspects -  a promo campaign for Investigation Discovery I.D.

Splice Interruptions for MTV - Design, CGI, Editorial, Animation by Click 3XE

Cupcake Wars Promo Campaign - Shot, Edited, Animated by Click 3XE for Food Network

May
MTV VMA Before and After

The Hard Times of RJ Berger - vfx by Click 3X

April
MTV Movie Awards - Aziz Ansari promo featured on Huffington Post

MTV Movie Awards - Aziz Ansari featured on Funny or Die dot com!  Design, compositing by Click 3X

MTV GYT - VFX shots for a great campaign

Our “A Nightmare on Elm Street” sneak peek compilation for MTV by Click 3X

March
Cartoon Network airs a special with Lego Atlantis

iCarly iSpaceOut - design, animation by Click 3X

Discovery Channel’s Construction Intervention - Live Action, Design, Editorial

A Nightmare on Elm Street Hidden Promos by Click 3X

Bloomberg Sports - Design, Animation, Editorial, Scripts by Click 3X

Food Network’s Ace of Cakes - Script, Design, Animation, Editorial by Click 3X

Rihanna Music Video Design and Animation by Click 3X

January
Skeletons by the Yeah Yeah Yeahs, vfx by Mark Szumski

BTS: Nickelodeon Shoot

Just some blue paint shot reallllllyyyyy slow.

Super Secret Way of How Things Are Done Here

NGC “Live Curious” Launch Campaign Shoot and Behind the Scenes

November
What I learned from Twitter this week: twecklers, retail, and assholes going home

It seemed like a good idea: a domestic abuse awareness site where you smack a woman around

FINALLY…Meet The Press has a good episode

Neil Diamond: There’s an App for That

At The GAP Pop-Up Store Event

Veterans Day Parade

Don’t Bother Me, I’m Working

Mouse Grounds Plane At Kennedy

October
TV Stuff- 1013

National Geographic Channel’s “Alaska State Troopers”

Twenty120//In The Age of Opulence

August
MTV’s “VMA Side Story,” design, animation, and visual effects by Click 3x

New Work Montage from Click 3x Entertainment

Ciick 3x Entertainment, reel updates!

Tonight, Tonight - Click 3x Promoting the Upcoming VMAs

Big Pink: Congrats Szumski, you finally made it

Science Channel’s “PopSci’s The Future Of…”

July
Get Animated Kids!

Jeff Corwin’s food is so extreme

Chicks Dig The Long Ball

June
Friday on the Couch