Yesterday, Google Plus finally opened up its social media site to businesses. After taking a look around, there’s definitely a lot of great features. However, there are a few concerns.

1. G+ currently only allows for one admin at the moment.
This is probably the biggest concern. For an organization, company, small business, brand, etc, its best if social media is integrated throughout the entire company. Having only one admin means this person is responsible for posting, monitoring and replying to everything on the page. 

2. There are no analytics/stats.
Facebook, Linkedin, Youtube, Twitter all have insights and statistiscs built into their respected social platform. Google Plus currently does not. This is a huge missed opportunity seeing that Google Plus has access to more data about its users since they could tie it in with Google search, gmail, Google reader, etc.

3. No clear distinction between following and +1 for pages
Maybe, it’s just too new. We haven’t spent enough time with the new pages, but it seems unclear why there needs to be a +1 and followers tab. The followers tab provides a lot of use, since the page admin can see who added us to their circles. Then, we can add them into the page’s respected circles. The +1 button, on the otherhand, is anonymous and I have no way of knowing who these people are. Let alone, know what type of content I should be targeting to them.

4. Lack of Notification
While the most minor, this has a lot of negative ramifications. With G+ user pages, there’s a big red box which notifies you if you have a new comment, +1, or if somebody added you to a circle. There’s currently none of that for pages.

We recently redesigned our front entrance way. See what our new glass display looks like. Great work Joanna and Claude!

Curious what a real ad agency looks like? We found this great infographic by the folks at The Big Orange Slide. Check it out.

For the past couple of weeks, we have been testing out a new content curation platform, called Postano. Postano allows individuals and brands to aggregate all their social media content and RSS feeds into one customizable site. It can aggregate content from Facebook profile pages, Facebook fan pages, Twitter, Youtube channels, RSS feeds (any blog), Google News and Tumblr blogs. Users can also customize the look of their Postano (font, text colors, header, scroll bar) as well as how the content is displayed on the page, by featuring top posts and hiding others from the main display.

This allows everyone to see what an individual or brand is posting online in one centralized location. Users can also search through postanos by photos, links, videos and keywords.

Interested in creating your own Postano? View this short, one minute video demo, which shows how to set up a custom Postano.

View Click 3X/ClickFireMedia’s Postano at www.clickfiremedia.com/newsfeed. Or directly on our Facebook page.

Here at Click 3X, we are thrilled that our work is held in high regard with Guinea Pig Nation. A bit confused? We’ll explain. We recently stumbled across this blog post from “Guinea Pig Nation,” which talks in depth about the guinea pigs in the new TV spot we worked on with The Martin Agency and their client, GEICO.

In case you haven’t seen the spot, it features a newly retired guy trying to come up with seemingly outrageous ways to save money. So, he teaches his guinea pigs to row a tiny boat to power his home computer.  Watch the extended Web video here.